Digital Marketing Manager

When it comes to performance, skills and experience don’t tell the whole story. They only tell us what to do in known, predictable, and contextual situations. 

We look for attributes as they tell us how you behave in all situations, particularly unknown, challenging, or stressful ones when you can’t apply your learnt skills.

We have big ambitions and we need people who work here to have big ambitions too.

To achieve our growth plans we need talented and driven people who are curious and comfortable with uncertainty and step outside their comfort zone to learn and try new things.

If you're the kind of person who rolls up your sleeves and gets stuck in, we want to hear from you!

Watch HERE to find out what it takes to be successful and build a better career at MSC.

Requisition ID : 15800 

Employment Type : Full Time         

Job Category : Marketing                                             

Work Location :  Wednesbury, UK 

Potential Work Location : United Kingdom : England : Wednesbury 

Are you a highly motivated Digital Marketing Manager who can develop and implement our digital marketing strategies across various channels? You will have extensive experience in digital marketing, including search engine optimization (SEO), pay per click (PPC), email marketing, customer journey/lifecycles and performance analytics. Working closely with the Head of Digital and Marketing you will ensure that all strategies and campaigns are aligned with the company's objectives. You will be responsible for measuring and analysing the effectiveness of these campaigns. You will play a vital role in shaping the company's online presence, maximizing brand exposure, and enhancing customer engagement through various digital channels.

What’s in it for me? 

• With MSC you’ll have the autonomy to shape your role and develop your career with us. We believe in continuous growth, which is why you will have constant access to coaching, mentoring and an environment where personal and professional development and success are celebrated. 
• Love discounts? You'll love it even more with our discounts and rewards site, which covers all the most popular brands. Whether it’s a break away, cashback on essentials or shopping for a special occasion - we’ve got you covered.  
• On top of this, we give you 25 days of holiday entitlement + Bank Holidays. A company pension scheme matched up to 10% of your annual salary. Life insurance, which is 6x annual salary, plus, a discounted health cash plan and private medical insurance to support you with whatever life throws at you. 

What will I be doing?  

• Collaborate with the marketing team to create and execute a comprehensive digital marketing strategy aligned with business objectives. Identifying target audiences, define key performance indicators (KPIs), and devise strategies to achieve them
• Dream-up solutions which can be digitized and scalable for all customers
• Plan, execute, and optimize online advertising campaigns across platforms such as Google Ads, social media channels, and display networks. Monitor performance, analyse data, and make data-driven decisions to improve campaign effectiveness
• Lead the SEO efforts to enhance organic search rankings and increase website visibility. Conduct keyword research, optimize website content, and monitor SEO performance. Stay updated with industry trends and search engine algorithm changes
• Develop and implement content marketing strategies to engage the target audience and drive brand awareness. Create compelling and relevant content for the website, blog, social media, and other platforms. Leverage content marketing to support SEO initiatives and enhance customer engagement
• Manage and grow the company presence on social media platforms such as Facebook, Twitter, LinkedIn, and Instagram. Develop engaging social media campaigns, create content calendars, and monitor social media metrics to measure performance
• Develop and execute email marketing campaigns to nurture leads, drive customer engagement, and promote products and services. Implement segmentation strategies and personalize content to maximize campaign effectiveness. Monitor email performance and make data-driven improvements
• Monitor and analyze key performance metrics across all digital marketing channels. Generate regular reports, identify trends, and provide insights and recommendations to optimize marketing strategies and achieve business goals
• Collaborate closely with cross-functional teams such as sales, engineering and category to align digital marketing initiatives with broader business objectives 
• Above all, be a leader who stimulates and motivates others around you to achieve their best. 

What do I need? 

• Bachelor's degree in Digital Marketing or a related field
• In depth knowledge of Magento/Adobe Commerce
• At least 5 years of experience in digital marketing, with a proven track record of driving traffic, engagement, and conversions across various channels
• Experience managing SEO, PPC, email marketing, social media marketing, and content marketing campaigns
• Strong analytical skills with the ability to analyze data and provide insights and recommendations
• Excellent written and verbal communication skills
• Ability to work effectively in a team environment and collaborate with other departments
• Self-motivated with strong time management and organizational skills
• Proficiency in Google Analytics, AdWords, and other digital marketing tools
• Knowledge of HTML, CSS, and web design principles a plus.

We trust that our people will be able to teach you the role-specific skills, but for you to truly succeed at MSC you will embody our values and these significantly important attributes; ones that MSC believes embody talent within our business. 

Connections: Your interpersonal skills; how well you manage relationships, and how rewarding you are to deal with 

Thinking: The abilities you draw upon to solve problems, learn and be agile 

Creativity: How adept you are at creating solutions and working with change

Drive: Your level of ambition.  The pace, energy, and enthusiasm applied to activities 

Ultimately, we identify talent in people who can demonstrate our values and the behaviours required to thrive in our business. So, if you can operate effectively in a team, demonstrate customer-centricity, and are eager to make a difference then we would love to hear from you - apply today!

Why MSC?

As one of the UK’s Best Companies (awarded 3 Star by Best Companies), we care about our associates.

The journey to the best version of you, starts with us. If you’re searching for an employer that will enable you to learn, grow and make a difference, you’ve found it.

You will feel a sense of purpose and belonging as we allow our people to have a voice and the opportunity to make a genuine impact

We have created a psychologically safe and inclusive environment where we treat our associates as adults and give them autonomy to make decisions, take risks and learn from mistakes.

You will be encouraged to challenge the norm, make decisions and take ownership to make changes, enabling you to significantly contribute towards our business success.

Our people-centric culture will encourage you to continuously develop, both professionally and personally.

From our culture to our forward-thinking leadership, you’ll soon realise that you have an incredible opportunity here to be your best self.

Whether your career path is vertical or squiggly we’d love to watch you grow and reach your full potential with us

Watch HERE to find out what it’s like to work at MSC and join us as we continue to build team of people doing their best work

We won’t just give you a job, we’ll enable you to be yourself, discover opportunity, unlock your potential, and design your career.