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Sr. Analyst, E-Commerce

Date: Feb 17, 2021

Location: Davidson, NC, US

Company: MSC Industrial Supply

Build a better career with MSC. 
Serving customer and community starts with the very best people doing their very best work. That is precisely what we have at MSC Industrial Supply Co., a leading North American distributor of metalworking and maintenance, repair, and operations (MRO) products and services. Watch HERE to find out why you should work at MSC and join us as we continue to build a diverse and inclusive workplace. 

Requisition ID : 6375 

Employment Type : Full Time         

Job Category : Marketing                                             

Work Location :  Davidson, NC (CSC) 

State or Province : North Carolina (US-NC)     

Potential Work Location : United States : North Carolina : Davidson 


JOB TITLE:  Sr. Analyst, ECommerce



The position of Sr. Analyst, eCommerce is a key position supporting the Digital organization.  This position plays a key role in driving the digital business with data, while partnering with multiple stakeholders to create and manage reporting and performance metrics. 


  • Extensive analytical responsibilities include metrics analysis, trending and the ability to turn insights into actionable recommendations on all aspects of MSC’s electronic commerce initiatives.
  • Utilizing in house web and offline analytical tools, will be responsible for the design, creation and interpretation of daily, weekly, monthly, and quarterly views of MSC’s eCommerce platforms, commonly known as “dashboards”
  • Will be able to measure, identify, and communicate trends in areas such as site health (revenue, sessions, conversions, etc.), marketing programs (organic search, PPC, email, referring sites, etc.), internal search, and customer behavior metrics through various segmentation techniques.
  • Responsible for measuring and analyzing all aspects of internal and external search behavior.
  • Defines and analyzes metrics to measure and enhance on-site search term performance
  • Defines and manages analysis to create data-driven insights about search engine visitor behavior (both organic and pay-per-click) on order volume, conversion rates, navigation behavior, and product selection.
  • Integrates agency reports with internal data to measure and forecast sales and ROI for SEO and SEM projects
  • Will work with the internal search optimization team to provide insight on specific static landing page performance including, but not limited to, entry and exit metrics, conversions, and upstream and downstream click analysis.
  • Responsible for holding periodic reviews of these metrics where insights and trends will be presented to senior eCommerce management.
  • Responsibilities include both on-site and off-site web analytics.  On-site analytics may measure a visitor’s behavior once they are on our website.  Off-site analytics pertain to measurements of our website’s potential audience, visibility, and share of market.  Able to utilize and combine data sets from each source.
  • Analyzes web analytics data as well as other offline data to monitor website performance (e.g. customer experience, fall out points, customer demographics & trends, etc.) 
  • Participates in website projects as a measurement and analytics expert, identifying reporting requirements, creating and managing report implementation, and analyzing post-launch metrics
  • Develops analysis to discover underperforming areas of the website to identify opportunities to improve site performance
  • Drives the MSC Culture in the department and throughout the company to ensure fulfillment of MSC’s vision and unity of purpose.
  • Participation in special projects and performs additional duties as required


To perform this job successfully an associate must be able to perform each essential duty satisfactorily.  The requirements listed below are representative of knowledge, experience level and abilities required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.


  • Bachelor’s degree or equivalent work experience is required
  • At least five years of experience in a related ecommerce role is required
  • Must have experience in eCommerce analysis


  • Experience with a web analytics tool is required. Experience working within SiteCatalyst or CoreMetrics is preferred.
  • Experience aggregating and integrating third party information (online surveys, ratings and reviews, recommendation engines, social media, etc.) is preferred
  • Ability to work independently and creatively
  • Excellent analytical and planning and prioritization skills are required
  • Advanced skills with Microsoft Office suite, especially Excel and Access in terms of data manipulation
  • Familiarity with statistical and analytical techniques including trend analysis, forecasting, and modeling
  • Excellent verbal and written communications skills are required.


  • A valid drivers license and the ability to travel may be required.

Why MSC  
People. Collaboration. Insight. That’s how you build something that works.

Built on a foundation of trust, MSC works side by side with our customers to help them drive business results. With more than one million product offerings and 75+ years of experience across industries, MSC strives to help our customers achieve greater productivity, profitability, and growth through inventory management and other innovative supply chain solutions. 

We care about our associates and have programs in place to help our 6,500+ team members achieve their potential. When you join our team, you will receive rewards and recognition for your contributions, training and professional development opportunities, as well as a variety of benefits to support you and your family's health, well-being, and financial future.

If you are inspired to learn, take risks, and succeed as a team, you can build a better career at MSC.

Equal Opportunity Statement 
At MSC, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all qualified applicants and our associates without regard to race, color, religion, age, sex, national origin, disability, protected veteran status, sexual orientation, gender identity/expression or any category protected by applicable law.                    


Nearest Major Market: Charlotte
Nearest Secondary Market: Concord