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E-Commerce Channel Manager

Date: Nov 21, 2020

Location: Davidson, NC, US

Company: MSC Industrial Supply

Build a better career with MSC. 
Serving customer and community starts with the very best people doing their very best work. That is precisely what we have at MSC Industrial Supply Co., a leading North American distributor of metalworking and maintenance, repair, and operations (MRO) products and services. Watch HERE to find out why you should work at MSC and join us as we continue to build a diverse and inclusive workplace. 

Requisition ID : 5402 

Employment Type : Full Time         

Job Category : Category Management                                             

Work Location :  Davidson, NC (CSC) 

State or Province : North Carolina (US-NC)     

Potential Work Location : United States : North Carolina : Davidson 





The Ecommerce Channel Manager is integral to helping our wholesale division fulfill our goals of growing our e-commerce sales while maintaining and improving the consumer perception of the brands we carry online. This role encompasses functions related to online strategy, governance, and brand management for our wholesale business with e-retailers, offline (bricks) & online (clicks) and omnichannel accounts.


This position is responsible for the delivery and implementation of e-Commerce projects and programs for all channels, including e-Commerce, resellers and Key Accounts. This position includes regular interaction with various stakeholders; the field sales organization, category teams, and the marketing communications team. The role will be directly responsible for go-to-market support, digital merchandising, distribution, and brand/category related projects in online marketplace.


The Ecommerce Channel Manager drives distributor and end user sales by communicating these programs via the field sales organization. The Manager is also responsible for using sales, profit, customer, consumer, and competitor data to make informed decisions regarding tactical execution of channel marketing strategies that align with business objectives.




  • Develops strategies to maximize channel opportunities with GTM (go-to-market) strategies, assortment optimization, and ongoing analysis of performance.
  • Coordinates the development and distribution of digital merchandising content (product data, copy, images)
  • Interacts with our customers (online retailers/wholesalers/digital marketplaces) and account managers across channels to provide feedback on how to improve business performance
  • Develops a thorough competitive and situational assessment of the channel to support strategic planning and annual marketing planning
  • Creates and drives marketing programs to meet strategic growth objectives and to grow sales among customers (via push programs) and end-users (via pull programs)
  • Collaborates with sales team and category team to position products commercially that align with strategic goals
  • Works alongside sales, category managers, and marketing communications teams to engineer brand strategies and tactics at the customer level
  • Actively seeks out and understand distributor and end user VOC through regular contact to successfully establish new promotions and programs to meet end-user needs
  • Works closely with product teams to effectively launch new product promotions
  • Monitors/tracks and analyzes the effectiveness of programs to support reporting, course corrections, and decision-making


  • Forms relationships with Sales leaders across the organization to understand how our team can better support the development of a healthy online marketplace sales, while growing sales overall for the company
  • Acts as a thought leader to support accounts in developing an omni-channel relationship with resellers/consumers
  • Develops and delivers training to stakeholders within sales organization on the distribution management, go-to-market strategy, digital merchandising support, etc. relative to wholesale.
  • Assists in preparing material to educate the organization on e-commerce projects and content best
  • Drives the MSC Culture in the department and throughout the company to ensure fulfillment of MSC’s vision and unity of purpose.
  • Participation in special projects and performs additional duties as required



  • Bachelor's Degree in Business, Communications, Merchandising, Marketing, or relevant experience required.
  • Five years of experience working in project management required.
  • Experience working industrial distribution market preferred.
  • Experience working with sales teams preferred.



  • Ability to build strong relationships, highly customer service oriented, organized, a strong communicator and resourcefulness required.
  • Excellent organizational, written and verbal communication, and interpersonal skills required.
  • Strong presentation skills required.
  • Excellent computer skills (Excel, PowerPoint, Word) required; SAP skills is a plus.
  • Strong knowledge of principles and methods for pricing, promoting, and placing products required.
  • Data analytic skills (ability to gather, analyze, and interpret data) required.
  • Experience conducting and analyzing market research, then turning findings into actionable projects required.
  • Experience measuring and tracking success required.
  • Knowledge of marketplace management (Amazon, Walmart, eBay etc.) preferred.



  • A valid driver’s license and the ability to travel is required.

Why MSC  
People. Collaboration. Insight. That’s how you build something that works.

Built on a foundation of trust, MSC works side by side with our customers to help them drive business results. With more than one million product offerings and 75+ years of experience across industries, MSC strives to help our customers achieve greater productivity, profitability, and growth through inventory management and other innovative supply chain solutions. 

We care about our associates and have programs in place to help our 6,500+ team members achieve their potential. When you join our team, you will receive rewards and recognition for your contributions, training and professional development opportunities, as well as a variety of benefits to support you and your family's health, well-being, and financial future.

If you are inspired to learn, take risks, and succeed as a team, you can build a better career at MSC.

Equal Opportunity Statement 
At MSC, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all qualified applicants and our associates without regard to race, color, religion, age, sex, national origin, disability, protected veteran status, sexual orientation, gender identity/expression or any category protected by applicable law.                    


Nearest Major Market: Charlotte
Nearest Secondary Market: Concord